The goal is for all users to be able to interact

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You can include this material in one of your newsletters and this will surely encourage others to share their reviews and testimonials. 10.- Improve accessibility This is a very important part as it promotes inclusion and also increases your ROI . On top of that, it increases the reach of your email marketing strategy. with the content easily and comfortably. This way, everyone can access the information on equal terms. Email, one of the most overlooked by companies, has become very important during this time of crisis. Brand strategists have recognized its potential to connect more personally with their customers. Email marketing during COVID19 has gone beyond conversions: it has been the key that has allowed us to strengthen the bond between sender and receiver . This channel has become an essential element for many brands to boost their presence during the health crisis.


The need to communicate and reach customers security and commodity brokers email list has led them to bet on it at this time. This trend is the reason why delivery and click metrics have increased in recent months . It has also been highlighted as an ideal strategy for business growth in the face of the so-called “new normal ” . In 2020, 87% of companies have increased their investment and dedication to their email campaigns . Therefore, and in the face of better-prepared competition, companies of all sizes will have to start optimizing their email campaigns. TABLE OF CONTENTS More emails are sent now than before the lockdown Never have so many emails been opened Conversions have not seen a substantial increase Quality content is still a guarantee Types of email marketing campaigns during COVID19 1.- Storytelling 2.- Information and practical advice on the pandemic 3.- Teaching material 4.