Increase your brand's echo with these five tips

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What is your brand's position in the industry and how many people are talking about your products and services online and offline? Do you know, but want to improve your position? You don't know what your share of voice is, but want to learn what it is and how to do it? Kolsquare has the answer on how to increase your visibility and therefore your share of voice.


Key points
A high share of voice helps brands increase their visibility and awareness and become market leaders in their respective sectors.
Share of voice measures the percentage of your brand in the general conversation in your industry.
Five tips to increase your share of voice are: be present online, stimulate debate, create viral content, respond in a timely manner and budget accordingly.

Visibility and awareness are two essential marketing metrics that can be signific vp safety email database antly improved, especially through influencer marketing. So if you want to get into the conversation, potentially outpace competitors, and become a leader in your industry, share of voice is an important benchmark for marketers.

Learn more about how to use benchmarking in your social media strategy.

Share of Voice (SOV) Definition
Share of voice can be defined as the share or presence of your brand in the market compared to your competitors across different channels . Share of voice serves as a metric to determine how well-known and visible your brand is, in short, what your market share is in a figurative sense. Translated because share of voice does not refer to the percentage of sales, but to the percentage of discussion . Consequently, a high share of voice means dominance in your sector and, most likely, an increase in sales. The latter is not the immediate goal.

Share of voice indicates where you are in the discussion in your industry. Are potential customers talking about you? Do they know who your brand is and what you offer? What is your target audience talking about, including in relation to your brand?

In earlier times, before the success of influencer marketing, share of voice was used as a metric of paid advertising success. Today, as influencers dominate the advertising industry and attention has shifted from traditional channels like TV and print newspapers to social media , marketers can calculate share of voice for organic online traffic as well.