Email Newsletter: 14 examples to inspire

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An email newsletter that ends up in the spam folder is usually due to not being optimized for mobile viewing, or due to errors in its development related to design, content and delivery rate.

To avoid making these mistakes, take a look at the most successful ones of the moment. Perhaps they can serve as a source of inspiration for the creation of your own or for the reworking of one that you have, but that is not working well.

1. NextDraft

It combines the best content curation strategies with sober writing some of the important considerations and a minimalist design, in which pure colors and simple geometric figures stand out. An important thing about its emails is that the subject line always cleverly summarizes the 10 news items that make up the newsletter.

2. Austin Kleon

It delivers the most relevant news about art, literature and culture in general. It stands out for its sober and non-promotional design, which creates the feeling that it only seeks to inform and has little interest in selling the site's products. On the other hand, the informal and friendly tone with which each content is developed generates an important closeness between consumer and company.

3. InVision

It is made up of a curation of content published during the week on the site's blog. Its design masterfully uses animated GIFs and maintains a perfect balance between images and text.

4. Community.is

He specializes in marketing and management of virtual or digital communities. His goal is to fill the information gaps of the different types of subscribers he has, classifying his notes based on a three-level system. In this way he meets the expectations, for example, of an executive looking for superficial content on marketing trends, but also satisfies the young person who needs quality information to become a high-level Community Manager.

5. Vox Sentences

Every evening, the magazine delivers a summary of the most important news of the day, in a balanced format and composed of short notes, which the reader can explore in depth on the site by clicking on the attached link.

6. Fizzle

It is aimed at small business owners and entrepreneurs looking for information on new business opportunities. Its writing style makes it unique in the field, because despite dealing with serious topics, its authors write in a friendly and casual tone. In addition, in the development of the content they use subtitles in order to segment it and make it easier to read.

7. The Skimm

Every morning, the newspaper updates its subscribers with the most important news on the international scene. It presents it in short paragraphs, in a casual tone and with little audiovisual content. But if the reader wants to go deeper into the article, he only needs to click on an attached link.

8 Medium

It presents a curation of the thousands of contents on various topics that are published daily on the site's platform. Thanks to its design based on clearly defined sections and the use of bright colors, it delivers a considerable density of information without being dense or overwhelming.

9 BrainPickings

Every Sunday morning, BrainPickings subscribers receive a collection of articles published during the week on different sites and related to psychology, art, science, design and philosophy. It is quite extensive, but the quality of the content and its presentation make it well received.

10 Litmus

Litmus is a company dedicated to Email Marketing and, as expected, it has an excellent newsletter. Although the content is interesting, the best thing about the format is its design: different sections segmented into blocks of colors, similar to an infographic.

11 General Assembly

A great example of delivering quality information in a modern, creative format, where images, graphics and GIFs play an important role in the intention of delivering eye-catching and easy-to-analyze content.

12 SaaS Weekly

Its strength is the design and organization of information into specific categories (business, products, marketing, etc.), making it one of the easiest newsletters to read and analyze.

13 The Ringer

A minimalist and avant-garde design is used to organize content related mainly to sports and pop culture, although it also works in areas such as technology and politics. Something quite particular is the fun and entertaining way in which it deals with all topics, even the most serious ones, which does not mean that its analysis is superficial and of little value.

14 Hacker Newsletter

It provides a selection of the content published on the site during the week. The articles cover topics on entrepreneurship, technology and programming, and include the respective links for further information.

As you can see, the success of these Email Newsletters lies in an excellent content curation work combined with avant-garde designs, a minimalist writing style and the balanced use of audiovisual content. All you need to do is take what you like most about each one, apply it to the creation of your own and optimize your loyalty strategies .