Use platforms like Kolsquare to find relevant influencers

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1. Brand values : Look for influencers who share similar values ​​and beliefs as your brand. This will ensure that the influencer's message is consistent with yours, thus promoting your products or services in an authentic way. In marketing language, one could also talk about the so-called "brand voice", because just like influencers, your brand also has its own personality, which must be compatible.

2. Target Audience : Consider the demographics, interests, and behavior of your influencers’ target audience to naturally reach the right people.

3. Beware of fake followers – Influencer marketing is promising, but it also holds some dangers for brands. So check engagement rates, follower growth over time, and other engagement data, and read Kolsquare on how to spot fake influencers and followers.

4. Profitability : Consider whether the influencer is profitable for your brand and whether their reach and engagement will result in a positive return on investment.

Tip: Remember that finding the right influencer is a process that can require a lot of research, trials, failures and successes.

How to find relevant influencers manually
There are several ways to find influencers manually, such as researching hashtags, searching among your own followers, using employee promotion, and attending events . While these methods can be very effective, they are also time-consuming and not as accurate as others.

Let’s go through the different methods again, step by step. First, you can search for hashtags related to your industry or products . As a result, you can find influencers who are actively posting and engaging with their followers on topics that resonate with your brand. However, this method can be time-consuming as you have to manually search through a large number of posts and profiles.

You can also look for KOLs among your own followers . This can be a good starting point, as these accounts are obviously already interested in your brand. Of course, you should check the data carefully, as a large number of followers is no longer the only factor you should take into account.

Word of mouth has always worked, so why should it be any different when it comes to finding collaboration partners? Using your employees’ personal networks and social media reach is also a good idea . However, this approach is only an option if they themselves have an engaged and influential following.

Attending events can also be a good way to find relevant influencers in your industry. You can meet KOLs in person and get to know them better, but again, it's a time-consuming process and may not be the best option if you can't attend events.

In short, while these manual methods can be effective, they are also time-consuming and not audit directors auditors email database as accurate as other methods. They can require a lot of effort and research, so they can be a waste of resources if necessary. Weigh the pros and cons of each way. Alternatively, influencer marketing platforms are also an option.


As the influencer marketing industry continues to professionalize, the best way to find relevant influencers in 2023 is to use influencer-focused platforms . Influencer marketing platforms allow brands to collaborate with influencers from A to Z. Specifically, this means that you can easily find relevant KOLs, get in touch with them, measure their performance, and ultimately analyze their success. Using an influencer marketing platform like Kolsquare offers a number of advantages over manually searching for influencers.

One of the most important advantages of an influencer marketing platform is the ability to filter influencers by categories, demographics, target groups, and influencer activities . This way, businesses can narrow down their search and find KOLs that fit their specific goals and target audience. They can also filter by keywords for a more precise search.

Influencer marketing platforms also provide detailed insights into each influencer’s audience , including demographics and location , audience growth, and engagement . Additionally, influencer marketing platforms manage campaigns and provide influencer marketing platform statistics, meaning you can see past campaigns, brands they’ve worked with, the type of content they’ve produced, and the results of their campaigns.