Both co-marketing and co-branding campaigns bring engagement from the jump. Not only that, but collaboration is a surefire way to make positive impressions on other players in your industry.
Keep an eye out for strategic partnerships as you watch slovenia business email list over your industry’s content landscape. You never know who could be the best fit for your dream team.
5. Harness the power of hashtags
Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. If you’re choosing relevant, brand-applicable hashtags, they’re a surefire way to increase impressions on your posts.
When choosing which hashtags to include in your posts, consider both the network you’re posting on and the trends driving conversations at the moment. To get a look at hashtag trends thriving across multiple platforms, consider social listening. These tools surface hashtags and keywords that are trending within specific conversations, so you can develop your social copy with intention.
Sprout Social's Listening Word Cloud, which helps users visualize the popularity of certain topics within a specific conversation on social media.
6. Take it to the comments
As more networks experiment with algorithmically ranked comment sections, marketers are gaining new territory to make their brands known.
Take this video from creator CorporateNatalie. Calm earned the top comments on the post, scoring more than 2,000 likes for their addition to the original joke in the video. On top of that, this video has been liked over two million times. That’s some seriously valuable brand exposure for every brand that’s secured a top spot in the comment section.
A TikTok post from creator @CorporateNatalie. The top comment on the video is from the Calm brand account.