Analysis of the situation or key aspects of the topic

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The purpose of this article is to provide clear, step-by-step recommendations and practical strategies for using programmatic advertising to help advertisers optimize their campaigns, avoid common mistakes, and maximize their ROI. The reader will learn about the key aspects of programmatic advertising, best practices for setting up and managing campaigns, as well as ways to minimize risks and improve efficiency.
Programmatic advertising
Important indicators, data or metrics
Programmatic advertising offers the ability to analyze and target more granularly than uk phone number list traditional digital advertising methods. Key metrics to consider when running programmatic campaigns include:
CPM (Cost Per Mille) — the cost per thousand contacts shown. This indicator is used to estimate the cost of receiving a certain number of ad views.
CPC (Cost Per Click) is the cost of a click. This indicator helps measure the effectiveness of conversion-oriented advertising.
CPA (Cost Per Acquisition) — the cost of acquiring a target action (for example, registration on a website). This indicator is useful for assessing ROI (Return on Investment) and optimizing advertising costs.
CTR (Click-Through Rate) is an indicator of the clickability of advertising. A high CTR indicates the attractiveness of the ad for users.
CPO (Cost Per Order) — cost of one order (used for e-commerce campaigns).