How Voe Viagens created a scalable business with the help of Bitrix24

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Entrepreneurs know that having a well-structured business model is the first step towards a company's success. If it's a scalable business , even better! With this in mind, Cristiano Cicuto, director of Voe Viagens , created a travel solutions service that could be scalable in franchises and, with the help of Bitrix24.CRM , managing this business model became much easier.

It was a long road to reach this successful model: according to the entrepreneur, it took about 2 years to outline the project and find a tool that would enable the process. Currently, in addition to the main store, Voe Viagens is a franchise that operates in Mato Grosso do Sul, São Paulo and England.

Check out our new case study to understand how the company managed to leverage its success with the help of Bitrix24.CRM.

Getting to know Voe Viagens
Voe Viagens is a travel agency franchise company founded in Campo Grande, Mato Grosso do Sul. The company's goal is to provide excellence in personalized travel agency and currency exchange solutions. The expansion plans came naturally to a market with great openness to franchisees.

But Cicuto says that, from the launch of the headquarters to the stores in other states (and in another country), a lot of study, design and construction of strategic partnerships was necessary:

“Since 2014, we have been creating manuals, standardizing the business and processes in a franchise model. And, in 2018, we joined the Brazilian Franchising Association.”

Challenges and reality when building a franchisor
Image with a blue background, written Best CRMs on the market: a comparison to help you choose yours. In the image there is a computer with the Bitrix24 screen.

Before finding the Bitrix24 solution, Voe Viagens' reality was one of decentralized nepal telemarketing data processes, stress and confusion among employees, and even loss of sales . Cicuto explains that this occurred because emails were lost, sales were organized using physical calendars, and, on top of that, travel agency software did not offer good CRM solutions for travel agencies.

The need for expansion, therefore, required the choice of a tool that would contribute to the organization and scalability of processes and the business. This was when the search for solutions that could meet their expectations began.

It took almost 2 years of research and testing. Cristiano emphasizes that a decisive factor was choosing a tool that did not charge per user , as this could have an impact on attracting the business to franchisees, who work with many consultants. The entrepreneur reveals that this search even had an impact on the launch of the franchisor.

The scalable business model was already outlined, but a tool that supported all processes was needed. That's when Cristiano came across Bitrix24!

How Bitrix24 helped the franchisor expand
Choosing Cloud Professional integrated all the needs to leverage the business: customized implementation, unlimited users and pipelines, internal communication channels and integrations with external travel agency platforms.

During the franchisor's expansion, the implementation of Bitrix24 involved:

active participation of the entrepreneur during implementation;
team adaptation to the new tool;
gradual migration of processes;
implementation at the franchisor;
validation of the process with the pilot store and
marketing of the franchise with an already validated model.
The entrepreneur's active participation was crucial to the success of the implementation. In addition to learning how to develop his own pipelines , at this time Cristiano also saw his core business taking shape on the platform.

“The biggest challenge is the team’s adaptation,” reveals the entrepreneur. From formatting the processes to the team’s assimilation, it took 6 months for the tool to be implemented. In this sense, the creation of UniVoe became essential to scale the business.

Voe Viagens' corporate university offers online courses on the travel market and an internal training module. For Cristiano, this is an investment of time that results in scalability of the franchise's processes , the use of Bitrix24 and the education of employees and franchisees. Saving on training and facilitating the adaptation of new employees.

As a result of the implementation, the director can now view the business from a macro perspective: with the pipeline volume and the entire negotiation history. On the one hand, this gives more control over the negotiation. On the other hand, this data has strategic value, as it allows the following to be viewed:

what is most in demand;
which stage of the business needs improvement;
and even data for segmenting marketing campaigns.