Case Study: Key Aspects of Blockchain Technology in Marketing

[robiulhasan]

Important indicators, data or metrics
Transparency and traceability: Blockchain allows for full traceability of all transactions in the system. This allows advertisers to see how their advertising budgets are spent and how all transactions with their advertising are carried out. The transparency of the blockchain helps increase trust among customers.
Data Security: In blockchain, information is stored in encrypted form and distributed belgium phone number list across the network, making it virtually impossible to hack or manipulate. This is especially important for protecting users' personal data, which is relevant in an era of increasing demands for information security.
Reduced transaction costs: Blockchain eliminates intermediaries in transactions. This results in reduced advertising costs and increased efficiency in interactions between advertisers and users.
Main difficulties and problems
Need for technical preparation: Implementation of blockchain technologies requires some technical preparation. Many marketers and companies may face difficulties in integrating this technology into their business processes, as blockchain remains a relatively new technology in mass application.