What TikTok Academy courses are available?

[Dimaeiya333]

At the time of writing, there are two courses available as part of the TikTok Academy: the 101 Course and the Small Business Course.

Course 101 (2-4 hours to complete)

The 101 course provides a general introduction to TikTok, aimed at newcomers who want to get a feel for what TikTok has to offer.

The course includes:

A global view of the product
Why TikTok Works for So Many Brands
Best practices
How you can keep your brand safe on the platform
The Small Business Course (one hour to complete)

The small business course is shorter, but perhaps more focused than its counterpart. It consists of four 15-minute lessons designed for small and medium-sized businesses that don’t have a footprint on TikTok.

Lessons include

How to create a business account
How to make engaging videos
Connect with an audience
Boost sales with TikTok advertising tools, features, and solutions
Easy-to-follow segments have been designed to encourage emerging businesses to dive into the platform and start making their mark, becoming more competitive and expanding their reach.

The TikTok Academy is already growing, with new courses coming soon. This includes a Commerce course, which the platform describes as an opportunity to “ learn how TikTok communities are evolving the path to purchase and the suite of solutions we’re building to help brands turn their audiences into buyers .”

What are rival platforms doing?
These aren’t the first educational resources TikTok has created. Back in the summer, TikTok launched “ Follow Me ,” a six-week multi-channel educational experience for small and medium-sized businesses that offered resou investors mailing address list rces for getting started on TikTok, as well as real-world advice from a selection of small business ambassadors. It’s not known if the program will resume, but we hope so.

Follow Me was launched after the introduction of the TikTok Business Hub in March 2021, a catalogue of 18 guides for businesses on how to create a social media campaign, monitor ad performance, and how to get the most out of the TikTok Ads Manager dashboard. These short videos can be used to complement the resources used in the TikTok Academy.

The creation of the TikTok Academy continues a growing trend for social media platforms to provide users — especially businesses looking to grow their brand and connect with audiences — with the tools they need to foster success on each platform.

Follow in the footsteps of Meta’s Elevate and Learn hub , a resource center specifically designed for Black communities to understand the digital marketing tools they may need to make their small businesses a success. Similar to TikTok Academy, Twitter offers Flight School -themed lessons where users can earn badges by familiarizing themselves with guides on the platform’s ad manager, cross-border advertising, and advertising for creatives.