If a company decides to create a single information space, the question arises as to who should be entrusted with managing internal communications. There is no consensus. At some enterprises, HRBP specialists are responsible for this area, who are forced to combine two different roles - strategist and organizer of mass events. At other organizations, horizontal personnel communications are the responsibility of PR service employees or marketers. This decision is based on the fact that external and internal communications do not have much difference and professionals should equally well accompany communication with the external audience and in the team.
Recently, company executives have begun to pay more attention to the ICT and to single out business communication as a separate division that solves a number of specific tasks and has certain competencies.
Responsible for internal communications
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In a broad sense, the internal instagram database communications department in an organization performs a supporting business function - it ensures that personnel are informed, is responsible for developing horizontal connections between managers, top managers and employees, and influences the achievement of the company's strategic goals. HRBP specialists are well aware of the importance of the internal communications system for the development of a company and are able to build effective communications from scratch without outside help, but in practice, they, like the marketing department employees, are focused on the target audience and select tools and channels of interaction in accordance with its needs and problems.
Internal communications management, unlike HR business partners and PR specialists, should be focused on people's feelings, understanding what processes are happening in the team. The main goal of the internal communications management is to support and retain.
Business owners often wonder when their company should have an internal communications manager. Many managers who have managed to grow from a startup to a medium-sized business are confident that they will always be able to convey information to each of their employees, but it should be understood that the larger the team, the more difficult it is to do this. As practical experience shows, difficulties arise if the team size exceeds 50 people, and in large organizations for every 1,000 employees, 2-3 people are required who will act as an internal communications manager and be responsible for internal business communications. Most often, these are specialists with experience in PR or who previously worked in journalism or sociology.
As a rule, an internal communications manager begins his work by studying the organizational structure, getting to know top managers, department heads, and later employees. It is very important that this specialist can see the whole picture: who is responsible for what in the organization, who can be contacted to solve this or that issue, what employees the company needs, what he will write about, with whom to share information. To work successfully, an internal communications manager must have developed communication and analytical skills.
It is also equally important for intracom to understand the business strategy. All events, news, and info sessions should correspond to the mission, goals, and values of the company. To achieve a successful result, you should act purposefully, reflecting the key idea in each communication.
Coordination of employees' work