Content Marketing: 7 Concepts You Need to Understand

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Planning a Content Marketing strategy requires creativity, analysis, the use of tools and staying up to date on new industry trends. Below, we show you seven concepts that every expert should understand, and if possible, make them part of the work plan.

1. Content Marketing – This involves generating a content strategy to achieve objectives: selling services, products, increasing web traffic, improving search engine positioning, or promoting the brand's role on the Internet.

Content Marketing requires the creation of attractive moj database texts, impressive videos, images and a wide range of resources available to everyone. The most important thing is not to know what it is, but how it is developed.

2. Storytelling – This is a technique that allows you to connect with your audience through stories. This practice has been used for thousands of years to awaken emotions in people, but it has gained strength and popularity today, thanks to the empowerment of social networks as channels of dissemination.

Also, due to the evolution of the consumer, who wants to acquire more than a service, a product or a brand; he seeks to identify and feel part of something. Therefore, Marketing has had to adapt to the changes and seek to satisfy such needs, which it has managed to cover with storytelling .

Such is the case of Jhonnie Walker, the alcoholic beverage brand, which always surprises with a new success story to inspire its audience. You can check out their YouTube channel to take a closer look at this technique.

3. User experience – Responsive site.- In 2015, the Undersecretariat of Telecommunications indicated that 77% of Internet connections were made through cell phones, which means rapid growth in the use of different mobile devices.

This forces us to develop content, pages and all kinds of materials designed for viewing on different screens, beyond the personal computer or desktop. Having a responsive site ensures a better user experience and more visits to your website.

4. Virtual reality – This technology allows for a connection as intimate with the client as storytelling , although in a different way. With this new trend, Content Marketing takes on a new meaning and absorbs new challenges for its development.

But the task is not impossible, as we can review some cases where virtual reality has already been mixed with advertising. Such is the case of the Japanese brand Lexus, which developed a simulator through the Oculus Rift (DK2) glasses so that potential users could interact with car models that are not yet available on the market.

5. AMP (Accelerated Mobile Pages) technology – With this open source initiative, Google aims to incorporate the vision of mobile-optimized content, in order to promote the instant loading speed of a site from anywhere.

This means that the faster the web page is displayed, the better its position in the search engine. Thus, AMP technology can help your SEO .

Without a doubt, this is one of the best examples to understand the importance of staying up to date and informed about trends, technologies, new tools and changes that appear in the different spaces where we do Content Marketing.

6. Social Content Marketing – And one of the most important spaces today to generate an advertising strategy are social networks. These virtual platforms and online communities encourage the generation of quality and constantly evolving content, just as Facebook, Instagram and Snapchat have done, to mention a few examples. One of the main reasons for their success is the commitment to images and visual storytelling. Understanding this will allow you to determine what type of content you should prepare for the present and the future. The benefits of Social Content Marketing are abundant for those who know how to take advantage of the opportunities.

7. Smart Content – ​​Just as there is the option of creating sites that adapt to the different characteristics of mobile devices, there is also “smart content” that responds to the interests of each audience. How does Smart Content work? Through the data and information provided by the user, it is possible to offer alternatives to suit each client’s taste. For example, the music platform Deezer offers music tracks according to the preferences indicated in the personal account and in the activity history.