Just like any sort of marketing metric, analyzing your social media conversion rate means looking at your data. A little bit of creative testing goes a long way.
For example, do you know what types of conten indonesia business email list t score the most engagement, clicks and traffic to your website? By understanding your posts by the numbers, you can adjust your content strategy to align with your social media conversion strategy.
No brand is going to get it “right” from day one. Upping your conversation rate means playing the long game of analyzing and optimizing.
The good news is that tools such as Sprout can help speed up the process so you don’t have to endlessly experiment. Features like the Post Performance Report for content analysis can identify key characteristics that resonate with specific audiences.
Example of a Sprout Social Post Performance Report summary on a single Instagram post.
Based on these numbers, you better determine what content is resulting in engagement and likewise when. By regularly looking at your analytics, you can split-test your organic campaigns to figure out which posts are most poised for engagement.
Be consistent with your branding across all touch points across networks.